I help smart people build the right things
by combining systems thinking, critical tools, and clear strategy⚡️
I’ve built, sold, and scrapped more than my share of ideas. I know the drill — and I bring structure, clarity, and sharp thinking to help others do the same.
I work with sharp people on messy problems—bringing clarity, structure, and real progress.
Smart takes on Bitcoin, systems thinking, and entrepreneurship—no fluff, just real signal when it counts.
What my clients say about working with me.
Over the years, I’ve worked with founders, operators, and investors on everything from early-stage ideas to tough strategic decisions—always with clarity, honesty, and momentum in mind.
I found Bram's coaching to be highly beneficial to both my work and personal life. Bram's positive attitude and enthusiasm were contagious, and he helped me to stay on track and focus on what's truly important. I appreciated that our conversations weren't limited to just work-related topics; we also discussed life in general, which helped me maintain a good work/life balance.
Rick Waalders
Entrepreneur & Co-Founder Flitsmeister
Bram is an outstanding business coach and challenger. His experience with tech products and startups is clear, and his insights and advice were incredibly valuable to me. What I appreciated most was the way he approached our sessions, being able to balance the business-related topics we discussed with my personal struggles as an entrepreneur.
Jasper van Elferen
Founder Postcode API & Jump Ventures
I am very happy that I worked with Bram as my coach. His genuine interest in my success is evident as Bram is clearly focused on helping someone else succeed. With Bram's guidance, I successfully achieved my goals, significantly changing how I approach and present my online materials. I wholeheartedly recommend Bram to anyone seeking to achieve their goals.
David Beckett
Europe’s #1 Pitch Coach
Get in touch 📬
Reach out if you’re working on something and think I can help.
I’m open to sharp ideas, good energy, and honest conversations ⚡️
Hi! I'm Bram.
A builder, thinker, and system synthesizer.Over the past decade, I’ve worked across startups, scale-ups, corporates, and my own ventures. I’ve launched and sold products, advised 200+ founders, helped companies prioritize and grow, and walked away from more ideas than I’ve shipped. One product reached over a million users. A few got acquired. Many flopped. I’ve learned from all of it.I care about what works. About clarity, structure, and traction. I don’t chase hype or buzzwords. I focus on how ideas take shape, how they get validated, and how to bring the right ones to life.I work best with smart people navigating complex questions — founders, operators, investors, or creative technologists who are trying to build something meaningful. People who don’t need hand-holding, but do want a sounding board, a strategic brain, or a sharp second opinion. I help them slow down, zoom out, and see what actually matters.My value usually shows up in the form of:
› thinking in systems instead of tactics
› being direct without ego
› asking the uncomfortable (but important) questions
› building clarity in noisy environments
› helping turn fuzzy ideas into testable, buildable, useful systemsI’ve always had too many ideas myself. I’ve tried to build dozens. Some went somewhere. Most didn’t. But over time, I developed a pretty strong internal compass for spotting signal vs noise — and a practical sense for what’s worth building.One rule that’s helped me:
“Should I build this?” > “Could I build this?”It’s easy to fall in love with your own ideas. It’s harder — but much more useful — to be honest about what’s actually worth your time, energy, and capital.Now, I spend most of my time building my own tools and systems, hosting my podcast Bitcoin for Millennials (2M+ listens), writing occasionally, and working with people who are serious about creating things that matter.I’m especially interested in projects at the intersection of:
› AI, applied creatively and consciously
› Education, infrastructure, and digital leverage
› Human behavior, attention, and clarity
› Bitcoin, ownership, and long-term systemsI’m not running a coaching program. I’m not selling a course funnel. If we work together, it’s because we’re aligned on how we think and what we’re trying to build.If you’re working through a big idea and want sharper thinking, honest input, and real momentum — let’s talk.Below you’ll find some of my podcast appearances, connect with me on 𝕏 or Linkedin, or send a message to share what you are working on and request an intro call.With gratitude,
Work with me.
I work with founders, operators, and investors who want sharper thinking, clearer structure, and real traction. If that’s you ⤵
I’m not a coach. I’m not an agency. I’m a builder who helps smart people figure out what’s worth building—and how to do it well.I work with founders, operators, and investors who are already deep in it. They’ve got complex ideas, strategic questions, or real momentum—but want sharper thinking, better structure, or a second brain.Sometimes that means refining a concept, clearing mental fog, or stress-testing assumptions. Sometimes it’s simply a focused conversation to zoom out and get perspective.I don’t sell packages. I bring clarity, structure, and critical thinking where it’s needed—and I move fast.How we can work together:
› Structuring or prioritizing a product idea
› Reviewing something you’re about to ship, share, or fund
› Exploring edge use cases of AI, Bitcoin, or systems thinking
› Thinking through strategy when things feel fuzzy or fast
› Being a sounding board you can trust to keep it realI'm not running an agency. I build my own stuff too. But when there’s a good fit, I step in to help people move forward — with focus and momentum.
Sharp Thinking Partner
I’m a second brain when you need real clarity—whether you're working through a product idea, stuck in decision loops, or questioning what to build next.
Investment Due Diligence
I work with builders and investors to review ideas, strategies, or decks with a critical, product-first lens—no fluff, no wishful thinking.
Business Model Refinement
I help you challenge assumptions, stress-test your model, and simplify what actually needs to work—without adding unnecessary layers.
Systems & Leverage
I help translate messy ideas into clear systems—across product, team, or tooling. Especially when AI or complex tech is involved.
Strategic Clarity
You’ve got traction or momentum—but now what? I help cut through noise, challenge assumptions, and focus on what matters most for long-term leverage and progress.
Clarity Through Practice
I don’t teach with slides—I teach by doing. Whether we’re talking through a product, a system, or a messy idea, people tend to leave thinking clearer and acting smarter.
Thoughts from some of my clients:
I found Bram's coaching to be highly beneficial to both my work and personal life. Bram's positive attitude and enthusiasm were contagious, and he helped me to stay on track and focus on what's truly important. I appreciated that our conversations weren't limited to just work-related topics; we also discussed life in general, which helped me maintain a good work/life balance.
Rick Waalders
Entrepreneur & Co-Founder Flitsmeister
Bram is an outstanding business coach and challenger. His experience with tech products and startups is clear, and his insights and advice were incredibly valuable to me. What I appreciated most was the way he approached our sessions, being able to balance the business-related topics we discussed with my personal struggles as an entrepreneur.
Jasper van Elferen
Founder Postcode API & Jump Ventures
I am very happy that I worked with Bram as my coach. His genuine interest in my success is evident as Bram is clearly focused on helping someone else succeed. With Bram's guidance, I successfully achieved my goals, significantly changing how I approach and present my online materials. I wholeheartedly recommend Bram to anyone seeking to achieve their goals.
David Beckett
Europe’s #1 Pitch Coach
Testimonials.
Here's how some of my clients have experienced working with me. Think I could be of value to you? I'd be honored to help!
I found Bram's coaching to be highly beneficial to both my work and personal life. Bram's positive attitude and enthusiasm were contagious, and he helped me to stay on track and focus on what's truly important when I felt overwhelmed. I appreciated that our conversations weren't limited to just work-related topics; we also discussed life in general, which helped me maintain a good work/life balance. With Bram's guidance, I achieved my desired results by improving multiple skills, gaining motivation, and having someone to bounce ideas off of. I highly recommend Bram as a coach for his open-mindedness, enthusiasm, and broader perspective beyond just basic work topics.
Rick Waalders
Entrepreneur & Co-Founder Flitsmeister
I had an exceptional experience working with Bram. His ability to ask the right questions and offer valuable insights really made all the difference for me. I was challenged to think differently and got the support I needed to make difficult decisions. Bram has a wealth of knowledge and experience that he leverages to ask tough questions, challenge assumptions and push me out of my comfort zone. With his help, I was able to achieve some important business goals and identify solutions to complex problems. I am grateful for his expertise and highly recommend him to anyone looking for a skilled and knowledgeable business coach.
Oscar de Bos
Co-founder Focus Academy & Best-Selling Author
I found my 1:1 coaching call with Bram to be valuable. He provided insightful guidance on future platform features and acted as a helpful sparring partner. Although our call felt a bit short, I enjoyed Bram's approach and would recommend him as a coach.
Onnick Jessayan
CEO Greenmeister
I found my coaching call with Bram and really valuable. He helped me think more critically about my idea and made me more aware of the potential issue that users might not (be able to) provide the information we need to make the product a success. Bram has a great gift for quickly identifying which part of the idea needs (more) user validation. Our call felt super informal and that made the experience even better. I would highly recommend Bram as a coach, he was really helpful and I appreciated his insights.
Hein de Wilde
Data Scientist & Aspiring Entrepreneur
Bram listened attentively to my ideas and generously shared a ton of useful links, insightful questions, and practical suggestions during our call. If you're seeking clarity and valuable input for your own projects, I highly recommend scheduling a call with Bram.
Tristan Owen
Product Manager & Web Developer
Patient, kind, to the point, & very insightful! Bram was able to summarize my pain points within a single session and present them to me through just a few questions to answer. Now I am using those questions to guide my growth & focus and it is really helping! Definitely look forward to connecting with him again in the near future!
Valerie Louissaint
Founder THE EMPRINT LAB
I am very happy that I worked with Bram as my coach. His genuine interest in my success is evident as Bram is clearly focused on helping someone else succeed. With Bram's guidance, I successfully achieved my goals, significantly changing how I approach and present my online materials. Bram's understanding of my objectives, unwavering enthusiasm for my success, and extensive knowledge across various tools and concepts have greatly enriched our sessions. I wholeheartedly recommend Bram as a coach to anyone seeking to achieve their goals.
David Beckett
Europe’s #1 Pitch Coach
Having Bram as my coach really benefited not only my work life but also my personal life. His guidance facilitated a shift from pure ideation to pragmatic, value-oriented thinking. I now prioritize value and effective niche targeting in my approach. The coaching engagement allowed me to achieve my intended goals by providing a sparring partner who challenged my ideas constructively and prevented one-sided thinking. Bram's particular strength was his ability to help me refocus on the core of my ideas and easily identify implementable MVPs to assess their value. I highly recommend Bram as a coach to help anyone to simplify their ideas and define actionable MVPs.
Jan Van de Vyver
Sales Manger & Entrepreneur
I had a 1:1 coaching call with Bram and was impressed by his ability to help me differentiate between the 'pitch' I gave and the value I want my product to bring, with a focus on quantifying the problem I solve. Bram brought real enthusiasm to the conversation, which helped a lot. I appreciated his emphasis on viability and experience in the field, launching a product simply, iterate, and then scale or kill. I got valuable insights on the importance of validating your business, which can save you money in the long run. Overall, I found the coaching session to be effective and valuable. I would definitely recommend Bram as a business coach.
Sjoerd Schwering
COO & Entrepreneur
I recently had a coaching call with Bram to discuss the validation of my business idea, and it was a great experience. As someone who hasn't built a business from scratch before, it's hard to know if you're on the right track. But Bram has a gift for asking the right questions and providing critical feedback in a way that is both direct and supportive. No bullshit trying to be yet another yes-man! This call helped me refine my business idea and feel more confident about its potential. I also appreciated the additional resources shared with me after the call, which allowed me to continue learning and growing. Bram's upbeat and enthusiastic attitude made our session both enjoyable and productive. I would highly recommend him as a coach for anyone looking to start or grow a business.
Patrick Kool
Software Developer
Bram is one of my favorite coaches so far. He provided some new insights into how I may be over complicating the messaging around my value proposition. He also gave me some killer resources to tap into.
Sammy James
Founder Leverly
Holy cow, you better put on your seatbelt before talking to this guy! Bram went through our challenges like lightning and helped me move forward. Validation is hard, and someone who has mastered it is a rare and invaluable find. Congrats, you have definitely found one in Bram.
Bastiaan van Dreunen
Co-founder Verbalens.com
Bram is an outstanding business coach and challenger. His experience with tech products and startups is clear, and his insights and advice were incredibly valuable to me. What I appreciated most was the way he approached our sessions, being able to balance the business-related topics we discussed with my personal struggles as an entrepreneur. His guidance and support helped me grow both personally and professionally, and I feel more confident and capable as a result. I would highly recommend Bram to anyone looking for a business coach who can help them achieve their goals and overcome their challenges.
Jasper van Elferen
Founder Postcode API & Jump Ventures
Having Bram as my coach has been extremely beneficial. His external perspective on our internal challenges offers both critical and fundamental insights crucial for our company's growth. I wasn't sure what to expect, but Bram's unique insights broadened my business perspective significantly.Bram's strengths include a deep understanding of our market, astute inquiries, and quick problem articulation, followed by effective reflection. I highly recommend Bram to any entrepreneur looking to define their next growth steps.
Erwin Luijendijk
Founder Cut the Code
Bram's coaching was highly beneficial to me. He has a talent for asking critical questions at the right time which helped me gain new insights and develop a strong plan of attack. His guidance allowed me to improve my critical thinking skills and learn how to ask myself the right questions to make progress. I highly recommend Bram as a coach for his strengths in critical questioning and ability to help formulate actionable plans.
Juriaan Karsten
Startup Entrepreneur
Bram’s quick thinking and understanding of the context brought instant food for thought during our call. Bram is opinionated but fair, which I appreciated and found very important. I would definitely recommend him for anyone seeking a coach. The only downside was that our call went by too quickly. So we might book more sessions ;)
Lennart Visscher
Co-founder Bookingmood
My coaching call with Bram was really helpful in clarifying our next steps towards validation. Bram provided practical insights and a clear overview of what needs to be done. He was a great sparring partner, helping me gain more clarity. I highly recommend him as his insights were really appreciated.
Jim Niemeijer
Account Executive & Entrepreneur
Bram was fantastic. He was very easy to talk to and had great insights. The guidance he provided was invaluable. I feel very clear on what I need to do next and feel a renewed sense of motivation. Thank you so much!
Ninlil Wheeldon
Marketing Agency Owner
The best part of my 1:1 call with Bram was the business Q&A where he highlighted a few key blind spots in our pitch and messaging. Without knowing much about our business, he helped me brainstorm different ways we could address our customers' needs. I also appreciated Bram's ability to challenge me in defining our core audience and messaging, and I recommend him to anyone looking for a business challenge session.
Ben Hoffman
Co-founder Housenumbers.io
Resources to rapidly investigate, validate, and launch your startup ideas.
Everyone has ideas! That’s never the problem. The real challenge is knowing where to start, and how to investigate and validate your ideas. These resources are here to help you with that ⤵
No-Code MVP
Join 1000+ others who're already using the mindset, process, and tools from this actionable course, to rapidly turn your idea into a first product you can test.
The MVP Experiment Canvas
A practical framework for turning your big idea into a Minimum Viable Product you can test and validate with potential customers. 10.000+ downloads.
Idea Stash
A collection of 100 researched startup ideas. Each idea has actionable details included. Start instantly, save time, and turn your chosen idea into a venture!
Notion Business Model Canvas
The Business Model Canvas (BMC) is an easy-to-use tool to quickly define and communicate a business concept including all its parts in one place.
Notion Goal Setting Framework
A proven 7-step framework that has been empowering founders and decision-makers to shape their vision and execute their strategies effectively.
More to come!
I will be adding more free and paid recources to this page. Subscribe to my newsletter for updates and my regular insights on rapid idea validation.
I recommend reading these articles before validating your ideas ⤵
When you have ideas, it's important to remember combination of assumptions. It's up to you to find out if they are true.
An actionable guide to setting up and running customer interviews when you are investigating your startup ideas.
In an early-stage startup, the primary goal is learning, not selling. Founders need to do initial sales before scaling.
Idea Stash 💡
A collection of 100 researched and actionable startup ideas.
As a creative and ambitious individual, you have the power to work on any idea.
But the real challenge lies in validating and finding value in your ideas.In today's digital age, building (digital) products has become easier than ever. With the help of AI, generating ideas has also become more accessible.That's where Idea Stash comes in.A curated collection of 100 startup ideas to kickstart your journey!Explore the collection to find the perfect idea that aligns with your passion and ambitions.Each idea has been researched and includes actionable details, saving you time and helping you focus on turning your chosen idea into a viable venture.
Schedule a 20-minute intro call with me ⤵
Pick a time below that suits your schedule. Talk soon!
I found Bram's coaching to be highly beneficial to both my work and personal life. Bram's positive attitude and enthusiasm were contagious, and he helped me to stay on track and focus on what's truly important. I appreciated that our conversations weren't limited to just work-related topics; we also discussed life in general, which helped me maintain a good work/life balance.
Rick Waalders
Entrepreneur & Co-Founder Flitsmeister
Bram is an outstanding business coach and challenger. His experience with tech products and startups is clear, and his insights and advice were incredibly valuable to me. What I appreciated most was the way he approached our sessions, being able to balance the business-related topics we discussed with my personal struggles as an entrepreneur.
Jasper van Elferen
Founder Postcode API & Jump Ventures
I am very happy that I worked with Bram as my coach. His genuine interest in my success is evident as Bram is clearly focused on helping someone else succeed. With Bram's guidance, I successfully achieved my goals, significantly changing how I approach and present my online materials. I wholeheartedly recommend Bram to anyone seeking to achieve their goals.
David Beckett
Europe’s #1 Pitch Coach
Thanks for scheduling an intro call with me.
I have sent an invitation to your inbox/calendar.
If we don't know each other yet, you can already get to know me
and my mindset by reading my about page or listening to this 15-minute podcast ⤵
I am looking forward to our conversation. Talk soon!
Schedule a 30-minute call with me ⤵
Pick a time below that suits your schedule. Talk soon!
Thanks for scheduling a call with me.
I have sent an invitation to your inbox/calendar.
If we don't know each other yet, you can already get to know me
and my mindset by reading my about page or listening to this 15-minute podcast ⤵
I am looking forward to our conversation. Talk soon!